The Boulevard in Orewa will have a distinctly pink tinge to it on Thursday July 30 when it becomes the venue for a Long Pink Breakfast fundraising event.
Organiser Michelle McAteer-Ross plans to run bunting and balloons along the Boulevard, from Shorewards to Barfoot and Thompson.
“I’m hoping all businesses along that strip will support the morning, not just the cafes and restaurants.
Retailers could put out a special rack with part of the proceeds from those sales being donated, commercial businesses could offer vouchers or run raffles. I’m hoping for lots of fundraising creativity and innovation.”
Kawau Bay, Olivers, Good Hub and Liquorland were among the first businesses to sign on and all participating businesses will be eligible to win an advertising package with Hibiscus Matters.
Pink Ribbon Breakfast is Breast Cancer Foundation NZ’s biggest annual fundraising and awareness raising campaign. The money raised helps fund breast cancer education and research projects, and supports patients and their families as they navigate through their breast cancer journeys.
For Michelle, the campaign is personal. She was diagnosed with stage three breast cancer in 2017 and underwent five months of chemotherapy, three weeks of radiation therapy and a partial mastectomy.
She has arranged for two breast nurses and Bessie the Torso to be at the long breakfast to answer any questions and provide information.
“Every day, nine Kiwi women are diagnosed with breast cancer. The statistics are staggering. The breakfast is just a way to give back to an organisation that is doing amazing work.”
The breakfast will start at 7am and progress as cafes open. People are encouraged to book tables in advance.
Any business that would like to be involved, either along the Boulevard or elsewhere, contact Michelle on 027 542 0496 or email@example.com