Briar Rose Flowers has moved to a new location at number 5 Queen Street in Warkworth, in the former Kowhai Coast Jewellers.
Owner Briony Batten expects that the new location will mean a few more romantic gestures in town with increased visibility encouraging impulse buys of flowers.
“Every occasion you can think of is great for buying flowers, from weddings to bereavements, happy birthdays, get wells and Valentine’s,” she says.
“Flowers are happiness in a bouquet – and they can get you out of a mess.”
Briony’s hot pick for flowers this month are sunflowers wrapped in a bow for a bit of instant sunshine for $20.
“It’s really a gesture to say you are thinking about someone.”
Briony and her mother, Sally Taylor, still do things the old-fashioned way, hand delivering their flowers to Warkworth, Snells Beach and Matakana.
Delivery is very affordable – just $10 in Warkworth itself and $15 for further afield.
“I walk into a workplace and everyone there hopes the flowers are for them. There’s always a great reaction – both from the surprised recipient and the rest of the staff.”
While Briony has been growing the Warkworth business since she bought Maria’s Florist four years ago, her passion for flowers began in her grandmother’s shop when she was a child.
Grandmother Bernice Flower started her flower shop in Maungaturoto in 1953 and Briony would spend her afternoons there after school.
Briony is not just related to Flowers – her name is a Scottish variation on the Briar Rose, hence the name of the business.