Butchery’s future uncertain

Silverdale Mad Butcher is owned by Veritas Investments, an Auckland-based company that owns the whole chain and is hoping to sell it.

The future of the Mad Butcher outlet in Silverdale is uncertain as its owners seek a sale of the whole group.

It is the latest development in what has been a somewhat turbulent history for the local Mad Butcher since it moved from Orewa.

The butchery operated for around 12 years in Orewa, but moved to Silverdale in 2012 when its building, behind New World, was demolished to enlarge the supermarket’s car park.

Mad Butcher Silverdale was placed in liquidation in September 2016 – one of more than 10 stores in the franchise that went out of business around that time.

Currently, Veritas Investments owns the Mad Butcher chain, including the Silverdale store. A proposal that Veritas sells the Mad Butcher group to its chief executive, Michael Morton, for $8 million goes to shareholders for a decision on March 16.

Mr Morton told Hibiscus Matters that this potential sale is what has created uncertainty around the future of the Silverdale branch.

Staff at the Silverdale store have been advising customers that the business will close at the end of this month.

However, Mr Morton said on March 1 that no decision had been made regarding the closure of the Silverdale branch.

If the Mad Butcher in Silverdale does close, it will leave the Hibiscus Coast with just one independent butcher – Sam’s Butchery in Silverdale.


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