My Account
How should the Mahurangi region, and Warkworth in particular, brand itself? Should we continue to identify the town with kowhai flowers and ducks, or is it time to update the images that symbolise Warkworth?
These are some of the themes that are likely to emerge at this month’s Warkworth Town Hall Talk on November 15, where the guest speaker will be former Saatchi & Saatchi managing director Mike Hutcheson.
Mr Hutcheson is considered one of NZ’s leading voices on brand marketing and has been involved in branding projects for a number of towns and regions. His talk will focus on urban identity.
“I’ve spent most of my life working out what makes people tick and figuring out what they want and why,” he says.
The author of four books, Mr Hutcheson has been a regular television guest and commentator. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree – his thesis was on the alchemy of innovation in New Zealand business. He is currently an Adjunct Professor at Auckland University of Technology.
The Town Hall Talks are jointly sponsored by Mahurangi Action and the One Warkworth Business Association.
Doors open at 5.15pm for a 5.30pm start. All welcome; koha appreciated.
