Savvy business owners know that the success and value of a business is about more than just sales, suppliers and profitability. Other less measurable factors, like customer loyalty and community engagement, are also important. In fact, it can be said that community grows loyalty, which is especially true in this area. Let’s face it, as human beings we all want to feel like we belong and that we’re understood. So when businesses are seen to be part of our community, it has a powerful impact that builds strong emotional bonds. We feel like they’re one of us – that we all belong.
Businesses that are visible and active in the local community remain relevant because they reflect the needs, interests and values of the people who live in it. They know us, they get us and they look out for us. This cannot be truer than in the context of the businesses that sponsor One Warkworth. Without them, One Warkworth would cease to exist. So what would the Warkworth area be like without a business association to support local businesses, connect with the community or engage with important stakeholders, like Auckland Council? While One Warkworth is only scratching the surface, there’s plenty that would come to a screaming halt without the support of our sponsors.
The hundreds of hours of advocacy work undertaken to get the likes of New Zealand Transport Agency and Auckland Transport to hear and understand business and community concerns would go. Networking events where business owners and operators can share their knowledge, gain new insights or simply enjoy like-minded company would go. The Warkworth Santa Parade would go. As for the soon-to-be-launched online tools for members to promote their businesses – well, that would not even get off the ground!
And it’s not just the support of our financial sponsors who help get the things done that need doing. One Warkworth also relies on in-kind sponsorship from many others who offer discounts and giveaways here, free time and expert advice there. So while marketing experts and accountants will say the primary benefit of sponsorship should be return on investment, for One Warkworth it is also about helping to grow and strengthen our community.
With the festive season upon us, the committee and part-time staff of One Warkworth would like to thank all our sponsors who not only support us and local business, but are in many ways the backbone of our community. For this we are extremely grateful.
One Warkworth 2018/2019 gold sponsors are: ANZ Bank, Bayleys Real Estate, BBMK Commercial Ltd, Composite Joinery, Cook Properties, Davco Electrical, Floorwise, Hire Works, Hutchinson Consulting Engineers, KGA Accountants, Mason Container Hire, Mason Contractors, Matakana ITM, Mitre 10 Mega, MS Engineering, Northland Waste, The House Company, The Oaks Retirement Village, Warkworth Toyota, and Webster Malcolm Law.
Murray Chapman, One Warkworth Manager