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A lifetime’s experience in the marine industry has given Brent Morris a better idea than most about what boaties are looking for in a trailer.
Strength and affordability, and a choice of models are at the top of his list.
Brent’s latest venture, Ultra Trailers NZ, at the end of Foundry Road in Silverdale, strives to deliver all three.
It carries around 25 models of trailers, from box trailers to boat and jetski trailers all made of galvanised steel.
“I built my first trailer while I was at school and it’s still going 35 years later, so I guess I was destined to be in this business,” he says.
Brent grew-up on a dairy farm in the Manawatu. He got into the marine industry early and worked at several boat shops in Auckland before setting up his own business in Silverdale, importing outboard motors in 1994.
From there he moved north to Mangonui where he ran a marine and auto workshop. When he returned to Auckland, he set up The Brokerage, which specialised in boat sales and repairs.
In 2006, he saw the need for lower priced trailers for owners of secondhand boats and set-up Xpress Trailers. He sold that business in 2014.
Brent is a keen recreational boatie himself so he knows what works and what doesn’t when it comes to boats and trailers.
“I just recently sold a 30-foot Pelin, which we spent many years building, and the new owner drove away with it on one of our Ultra trailers.”
Brent showcased what the new business has to offer at the recent Fieldays in Hamilton, as well as the Boat Show in Auckland in May. Although he is selling predominantly in the Auckland area, orders are coming from as far away as Invercargill.
Ultra Trailers are made in China to Brent’s designs and specifications, which are of very heavy duty construction and have plastic mudguards, which Brent says are more user-friendly with no sharp edges.
He hopes NZ’s recent triumph at the recent America’s Cup will inspire more people to get out on the water and enjoy their boat.
